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The Rising Tide of Women’s NCAA Basketball: A Boom for Retailers
The Growing Allure of Women’s NCAA Basketball Each March, the fervor around NCAA basketball reaches a fever pitch, drawing massive TV audiences and creating a flurry of commercial...
The Growing Allure of Women’s NCAA Basketball Each March, the fervor around NCAA basketball reaches a fever pitch, drawing massive TV audiences and creating a flurry of commercial...
Consumers kick-started the year by building more health-focused habits, with nearly a 5% increase in visits to gyms and grocery stores, while interest in less healthy options like convenience stores...
The Big Game in 2023 boosted economic activity in Glendale, AZ, especially to categories that the city invested in leading up to the event. The Big Game between Kansas City & Philadelphia...
Classic Black Friday categories like Electronics, Sporting Goods, and Department Stores enjoyed a major traffic boost on the shopping holiday, but the retail category didn’t see much lift over last...
Frequent mall visitors partake in leisure activities (coffee, desserts, and entertainment) on the same day they go to the mall. Occasional mall visitors focus on errands and specialty shopping for...
Unlocking Location-Based Context for Highly Personalized Digital Outdoor Advertising Precisely PlaceIQ location-based audiences now available to Vistar Media’s advertising clients – powering...
… but the impact can vary depending on the location and surrounding events Taylor Swift concerts increased hotel visitation by up to 20% in mid-sized US cities, by bringing in thousands of...
Ramp-up visit rates for Big Box and Dollar Stores can be over twice as fast for locations that have opened in new markets versus ones in existing markets. For Precisely PlaceIQ, it is common for to...
The ramp up of store traffic for new Big Box and Dollar Stores was over twice as fast when first in the county. When it comes to navigating and understanding the strategy behind new store openings,...