Combining Technology and Data for Maximum Location Insight
In the latest edition of The Forrester Wave™: Location Intelligence Platforms, Q2 2020 which Forrester released on June 23, we were thrilled to see that Precisely (formerly Syncsort) was...
What Craft Beer Taught Me About Location Data
I have your attention now, don’t I? No, this isn’t where I stop talking about craft beer. It is in fact when I start talking about the importance of location data to the craft beer...
How Location Data Facilitates Faster COVID-19 Response
The use of location data has exploded in recent years. Government entities, including most local governments, have made extensive use of Geographic Information Systems (GIS) data to map addresses for...
3 Benefits of Layering Datasets for Complex Insights
Modern data analytics tools make it possible to apply context to data in a myriad of distinct ways. Historically, data analysts have aggregated consumers into broadly defined groups. Nielsen Media...