Companies that excel at targeted messaging will generally outperform their peers both in terms of revenue growth and customer loyalty. Digital marketing is ideally suited for precise targeting and...
Success in real estate is driven by a keen understanding of market dynamics. Historically, that has required a very high level of commitment in the local market. It has meant staying close to the...
For years, businesses have sought new ways of gaining insights about their customers. In an era of powerful business applications built around ERP and CRM, analytics has gained momentum as the...
In recent years, the field of data science has been advancing in leaps and bounds. In most enterprises, executives are aware that they need to be doing more with both internal data and external data...
Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business...
While leading companies are using data enrichment to engage customers in a more meaningful way, virtually everyone has had a frustrating experience with a customer service department at a large...
Between 2018 and 2021, 150 countries and territories around the world are scheduled to conduct a census. For data users everywhere, this means an influx of new statistics to ingest into analytics...
