Your competitors use data to target your customers, discover unmet needs, and explore new markets. If you’re not using data to your advantage, you risk falling behind the rest of the pack.  In a...

You’re likely familiar with the oath witnesses must take to tell “the truth, the whole truth, and nothing but the truth.” It’s clear why “the whole truth” is included in that promise....

“Data is a key ingredient in deeper insights, more informed decisions, and clearer execution. Advanced firms establish practices to ensure data quality, build data fabrics, and apply insights where...

As companies strive to make the most of their data and advanced analytics, front runners are discovering the unique value of physical location. Virtually every data point available has some kind of...

Have you ever thought about the logistics involved in delivering gifts to children all around the world….in one night?? Put yourself in Santa’s shoes…..you receive millions, potentially...

Companies that excel at targeted messaging will generally outperform their peers both in terms of revenue growth and customer loyalty. Digital marketing is ideally suited for precise targeting and...

Classic Black Friday categories like Electronics, Sporting Goods, and Department Stores enjoyed a major traffic boost on the shopping holiday, but the retail category didn’t see much lift over last...

AI transforms how we interact with technology, make decisions, and solve complex problems. It has been at the heart of many innovations over the past two years, powering everything from the chatbots...

Telecom providers invest heavily in infrastructure, so it’s vital that they optimize those investments by using an intelligent planning process. That means making data-driven decisions based on...