The past two years have seen a dramatic shift in consumer preferences toward digital channels of communication. As the COVID pandemic prompted a shift toward remote work and e-commerce, customers...
68% of marketing leaders say their company competes on customer experience (CX) and 67% of consumers say they will switch brands after a bad experience. One of the many challenges in CX is ensuring...
Many communications exchanged with customers must comply with strict regulations. At the same time Customer eXperience (CX) is critical for customer retention. 67% of customers will switch brands...
Business leaders have long understood the vital importance of knowing their customers’ preferences and aspirations and building lasting relationships with them. Responsiveness to customer needs...
By connecting with customers when, where and how they desire, using personalized and data-driven insights, businesses are creating the game-changing experiences that customers demand. 2021 brought...
Email is an excellent way to engage your customers, if you do it well. At a time when consumers are constantly being bombarded with new information, personalized emails can easily amount to “more...
An estimated 3.8 billion people today own a smartphone. Of those, about 75 percent have devices with short message services (SMS), more commonly referred to as texting. Ninety percent of those will...
Over the past decade, there has been a great deal of talk about the importance of an omnichannel experience. For many, that term is most familiar in the context of retail businesses that incorporate...
Customer experience (CX) is rapidly becoming a critical battleground in the fight for competitive advantage. Gone are the days when companies could focus primarily or exclusively on a physical...
