How to Optimize the P&C Insurance Onboarding Experience

Optimizing Onboarding Experience is Business Imperative for Insurers

Regardless of your sales approach, whether direct-to-consumer, captive agent, or broker-led, responsibility for onboarding new customers typically belongs to insurance carriers. Post-sale onboarding is a critical moment with long-lasting impact. Other than getting a bill at renewal time, onboarding is the only experience many customers have with their insurance companies.

Done well, onboarding presents an opportunity to influence customer perception of your company. Eighty-six percent of consumers say they would be more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them. Even more, a frictionless, personalized, onboarding experience can generate brand loyalty, increase renewals, and create a customer for life.

A poorly executed onboarding process can cost your company both customers and revenue. Insurance companies are seeing a 19% abandonment rate at onboarding, resulting in lost business opportunities and difficulty attracting new customers.

Read this white paper and learn more about how to optimize the property & casualty insurance onboarding experience.