Positioning for Retail Recovery: The Role of Predictive Analytics Fueled by Mobile Trace Data

As parts of the world show signs of emergence from the initial Covid-19 onslaught, retailers are opening their doors and looking to reduce risk and increase opportunities through strategies which are backed by highly accurate data and analytics. Retailers who understand context and can make location intelligent marketing plays will win, with mobile trace data playing a key role in taking contextual consumer understanding to the next level.

In this webinar, discover how using mobile trace data helps the most effective retailers and restaurants to understand previous pedestrian footfall and predict the most likely areas where retail activity will return. This understanding is helping to drive highly targeted multi-channel marketing programs for leaders in the industry.

This on-demand webinar will also cover:

• The principles of mobile trace data and what makes it a game-changing data set for the retail community
• How to use mobile trace data analytics to drive retail strategies around site selection and marketing in a transformative environment
• Showcasing of retailer use cases where predictive analytics fueled by mobile trace data is being used to compete and win in the market