Optimising Digital Banking: Unifying Communications for Seamless CX

In the digital age, financial institutions risk falling behind their rivals if they fail to unite fragmented communications ecosystems to deliver seamless, personalised customer experiences.

This FStech webinar sponsored by Precisely will explore vital strategies to optimise cross-channel messaging through omnichannel orchestration and real-time customer data access.

This session will examine how financial institutions can map out an ideal communications journey for key personas by fostering collaboration between departments, and harness customer insights and intelligence to enable relevant, tailored interactions.

Speakers will also discuss best practices for leveraging AI and automation to coordinate 1:1 omnichannel engagements that delight customers and examine how unified customer profiles and analytics dashboards can provide visibility into how streamlined communications can be the difference in increasing satisfaction, engagement, and lifetime value.

Attendees of this webinar will discover strategies to eliminate channel silos and implement the integrated systems that are essential to meeting rising consumer expectations for frictionless digital banking. Join us to gain insights into optimising your communications ecosystem to strengthen customer loyalty in an increasingly competitive landscape.

In this webinar Kevin Ricks, Vice President, Product Management at Precisely, John Greenwood, head of technology and payments at Contact Centre Panel, and Michelle He, Chief Operating Officer and Co-Founder at Abound, will discuss how organisations can craft exceptional customer experiences through the strategic use of data and real-time customer communication technologies. Attendees will come away from this webinar with insights into harnessing the power of real-time data, leveraging integrated communications for seamless customer journeys, and implementing effective engagement strategies.