Interactive Video in Pharmaceutical Marketing – Reconnect with Your Audience

Even before the COVID-19 pandemic, the pharmaceutical industry was overloaded with challenges. With an increase in patient needs, and a decrease in available resources, doctors and other healthcare professionals have been harder and harder to reach and your window of time to make a connection is slim. Add in a global pandemic and your connections run the risk of being cut off completely.

Fortunately, new technology like interactive and personalized video, is helping to make up the difference by reconnecting with your audience.

Watch this on-demand webinar to find out how interactive video can:

• Create compelling data-driven personalized videos that keep the viewer engaged, often for many minutes, driving up brand perception
• Deliver these Code-compliant communications to thousands of front-line staff simultaneously, increasing reach without error
• Be deployed easily in existing channels and even directly elicit responses from within the video, further improving the effectiveness of campaigns