Defining Digital Audiences with Data

Today’s consumers expect highly personalized marketing messaging from brands. But with 7.8 billion consumers worldwide, how can brands keep up with this expectation?

Watch this webinar as we showcase how demographic and consumer data can be used to deliver effective and accurate digital out-of-home (DOOH) experiences to target audiences. Top demographic data experts will explain the different types of demographic data and when using each is most effective.

During this webinar you will learn more about:

• Understanding different types of demographic and consumer data and when to apply them for DOOH advertising
• Identifying the best level of granularity for specific DOOH use cases
• Visualizing how to apply demographic and consumer data via a DOOH advertising demo