Site Selection

Mistakes are too expensive for a trial-and-error approach to site selection. For example, if you’ve opened a new fast-food restaurant, you can’t relocate it once you realize you made a poor decision and you’re not drawing the crowds you need.

It is easy to see the value of using location intelligence to drive site selection, even for a single location. When that decision is scaled across multiple locations – whether it is retail, banking, public sector, or even telecommunications towers – it quickly becomes apparent just how valuable it can be to have a systematic approach to site selection.

If you can better understand who your customers are, where they come from, and where they go after they leave your shop, then you can better anticipate their needs and increase customer satisfaction.

With access to rich, detailed location-based data, this is not just a possibility – it’s a reality. Smart, innovative companies have turned site selection into a repeatable, data-driven process that can be refined and improved by adding even more layers of location-based data. That process is improving profitability, reducing risk, and helping business leaders identify new opportunities.

Risk Assessment

At the heart of the risk assessment process lies a detailed understanding of multiple elements of the physical world. Insurers constantly assess risks associated with an individual property to make more intelligent policy decisions.

Spatial analytics and data enrichment provide unmatched insight into a comprehensive view of property, elevation, historical natural and crime risk data, proximity to coastlines, and demographic information to accurately assess the risk level for each property.

Thanks to intuitive map-based business intelligence reports, underwriters gain the ability to assess risks with unprecedented accuracy, actuaries can refine pricing models based on precise location data, marketers can target their efforts with laser-like precision, and management teams can make strategic decisions informed by real-time insights into the geographic distribution of risk.

Network Optimization

For telecoms, the use of location information can be helpful to all areas of the business, from network planning to sales and marketing.

Location intelligence and data enrichment solutions are key to expanding critical capacity and delivering optimal service. With them, you can pinpoint the locations of cell towers, small cells, and Wi-Fi with new levels of precision – which is particularly important against the accuracy requirements associated with 5G wavelength frequencies.

Executive and marketing leaders can also use location intelligence to target potential customer addresses for eligible services. Service engineers can use it to track and analyze traffic geospatially to identify areas where network resources are being over- or underutilized.

While there may be several different priorities for telecommunications companies, all these solutions have one thing in common: the analysis of location-based data. That’s why spatial analytics is a cornerstone of success for telecom companies navigating an increasingly complex and competitive landscape.

Territory Planning

Adjusting and refining sales and service territories can pose significant expenses and disruptions for your field team. That’s why getting it right the first time is so crucial.

While most organizations still rely on complex CRM systems to define territories, embracing location intelligence offers a more dynamic and precise approach. You can optimize field travel to ensure more visits per trip, easily adapt to changes in sales and service staff, and ultimately empower representatives to spend more time selling and delivering services.

Whether it’s eCommerce or food delivery service, route planning is critical to maintain superior customer service standards all while reducing costs and eliminating time wasted in traffic. Spatial analytics reduce the number of failed visits and deliveries by identifying optimal routes whilst considering multiple variables such as road conditions, seasonality, and natural hazards.

Geomarketing

Geomarketing is a proven strategy to maximize your advertising dollars and target the right audiences with the right campaigns, but location intelligence is taking it to the next level.

Whether you’re an ad agency, media planner, or simply looking to grow your business by finding the right customers for your goods and services, spatial analytics will be key to planning, managing, and activating your marketing campaigns.

Business-friendly spatial analytics make it simple to segment customers based on location or demographic features, understand visitation patterns, and retarget marketing initiatives to secure the most value per dollar spent.

Beyond marketing applications, geodemographic data is a valuable resource in public sector, informing urban planning and helping government agencies identify and engage with diverse communities more effectively.