Harvard Business Review: Changing the Rules of Data

Harvard Business Review – companies are rethinking data-driven practices to keep pace and win in today’s digital market

In today’s environment of data privacy concerns, data lineage is as important as quality. While quality is the leading factor in companies’ realization of value from data, having a strategy for employing the data in the business is one of several other important success factors.  In this research report published by Harvard Business Review Analytic Services, we see that companies are rethinking data-driven practices to keep pace and win in today’s digital market.

Highlights from the research report

• 87% of those identified as leaders take an integrated approach to data curation.
• 85% of respondents say high-quality external data is very important to their business’s success.
• 63% believe that poor-quality licensed data has a negative impact on business.

Download the full report to learn how leaders from B2B and B2C organizations are addressing their biggest data challenges.