Spectrum Global Geocoding

Address data is incredibly valuable to business decisions – but only when properly enriched.

A unit number and street name alone are just the start for high-quality data management. We then need additional context that empowers deeper analysis and more informed decisions. Information like:

• Where is this address?
• What is nearby?
• What details can we learn about this property?

Geocoding is makes it possible to easily add this context through the process of data enrichment, allowing you to focus on using addresses existing in your business systems for data-driven decisions.

Access the best geocoding in the market today to ensure high-quality address management – providing the context you need to drive better decisions throughout your business.

Forbes reports that 84% of CEOs are concerned about the quality of the data they’re basing decisions on. It’s an alarming number that needs to be turned around – but where do we start?

When it comes to trust in address data, we need to look at geo addressing – advanced algorithms that match, verify, and geocode address data to the correct address and location. This enables us to achieve high match rates across both structured and unstructured data.

Geo addressing consolidates the capabilities from our world-class geocoding and address verification software, into a single powerhouse solution.

Precisely’s geo addressing and data enrichment solutions enable organizations of all sizes to increase the use of address data and quickly associate rich, relevant contextual information.

The results? Faster, more confident decision-making.

Geo addressing capabilities deliver address autocompletion, sophisticated matching algorithms, and detailed matching metadata with address point data around the globe. Positional accuracy (the closeness of an assigned geocode to a specific parcel or structure) can be critical.

Leveraging address data to inform business decisions is something that should be simple and seamless, especially considering how much value there is to be gleaned from it.

And yet, it’s an extremely complex and ever-growing challenge, especially across multiple countries and address formats. For trusted, transformative results, you need deep domain expertise that delivers the best possible address match and hyper-accurate location coordinates.

The most positionally accurate locations (latitude/longitude) are at a rooftop and even sub-building level. Our Master Location Data (MLD), the country-level reference data that underpins Precisely’s geo addressing solutions, is the choice when only the highest quality will do for a country. MLD is available in the US, Canada, UK, Ireland, France, Belgium, the Netherlands, Luxembourg, Sweden, Finland and Singapore.

There’s a lot of data out there. Using geo addressing and location as the foundation for joining data together is a process called data enrichment.

Using the PreciselyID, a unique and persistent ID, you can geo-enrich your business data by attaching more than 9,000 attributes, including standard data such as points of interest and property attributes, and dynamic data like demographic movement or weather changes over time.

Here are just a few examples of questions you may have, that data enrichment can easily answer:

• Is this address within a flood zone?
• What does the purchasing power look like in an area?
• Where do my customers live and is that a good place for a new business location?

Creating a master address file with geo-enriched information provides context and value to inform better decisions.

Incorporating new technology into a current IT system infrastructure can be challenging.

Geo addressing solutions aren’t always designed with flexibility in mind and can require costly integration efforts.

Precisely’s solutions have multiple deployment options ranging from easy-to-use SaaS and APIs to enterprise-wide solutions and SDKs, designed to run on-premises or natively within big data/cloud-native environments:

• MapMarker, an online SaaS application, gives you flexibility and confidence with a streamlined geocoding process.
• Geo Addressing SDK runs spatial processes natively within cloud-native and big data environments using Kubernetes and Spark cluster deployment to help organize, manage, analyze, and visualize business data in ways that yield actionable insights.

We also recognize you may have an investment in other technology but want to use Precisely’s geo addressing solutions.

Rest assured, we can meet your geo addressing needs and get you started on the journey to better decisions, wherever your data lives.