PlaceIQ Audiences
Reach consumers in the right place at the right time. Deploy high-scale programmatic audiences based on real-world behaviors, and track performance using foot traffic patterns.
Build innovative, location-intelligent media campaigns with confidence
PlaceIQ Audiences has a unique, powerful set of over 1,200 audience segments for top brands across retail, dining, travel, entertainment, finance, auto, and more.
That gives you the power to strategically tailor media plans based on your overall campaign objectives – reaching consumers with the right targeted messaging at the right time.
What are their real-world interactions like? How often do they visit specific brand locations? Are they nightlife enthusiasts? Foodies?
Audience segments provide insights into all this and more. They help you reach:
- consumers who frequently visit a competitive location
- lapsed customers based on visit frequency and recency
- consumers who regularly drive, live, or work near defined locations
- different consumer segments based on their behavior patterns and lifestyle
- audiences based on prior years’ shopping patterns
These are just a few of many powerful applications. What could our audience segments unlock for your business?
Benefits
Seamless activation
Access over 1,200 custom or syndicated audience segments spanning major brands and most verticals
Robust integrations
Activate audiences integrated on major data management platforms (DMPs) and demand-side platforms (DSPs) to enable search, social, and Connected TV
Complete customer journey
Understand the entire consumer experience with insights into where they shop, how they commute, and their purchase habits
Full funnel
Quantify audience activation performance by accessing visitation measurement through direct data delivery or existing measurement partnerships
Enhance understanding with past and real-time visitation behavior
When it comes to understanding consumer behavior and their purchase journeys, there’s more than one optimal way to reach users. Let’s explore two of those methods, made possible with syndicated, ready-to-use audiences.
Past visitation behavior
Where has a consumer visited, and how often? With past visitation behavior levers like reach and frequency, you gain a clearer picture of loyalty and convenience, and stronger targeting based on consumer routines, habits, and lifestyles – like pet owners or gym fanatics.
Real-time behavior
Reaching customers with the right message at the right time during their shopping journey is invaluable. Real-time behavior insights enable you to send tailored offers and information to consumers when they’re close to or at the point of purchase – either on-premise or near key locations.
Drive superior results with the Audience Discovery Dashboard
The Audience Discovery Dashboard is a self-service tool you can use to easily evaluate audience segments, combine them for quick custom creation, and export for programmatic activation faster than ever!
Answer key questions with audience data, create audiences that suit your specific needs, and drive superior campaign results – with just a few clicks.
The Audience Discovery Dashboard is completely free to use for PlaceIQ Audiences customers. Our Audience Export feature is enabled through LiveRamp, and accessible to DSPs and social platforms with a LiveRamp Data Store presence, including The Trade Desk, DV360, Spotify, Facebook, and more. You’ll be charged a basic cost per thousand (CPM) by your activation platform.
To get hands-on access to the data that drives PlaceIQ Audiences, contact us.
Optimize campaigns with Place Visit Stream
Quantify campaign performance by using foot traffic metrics to measure the effect of marketing campaigns beyond the screen.
Daily visitation metrics are easily accessible on your own terms – either through daily direct data feeds or through existing partnerships, including The Trade Desk, Google Campaign Manager, Basis, Amobee, and more.
With PlaceIQ Visit Stream, optimize and post campaigns using store visitation metrics to improve performance:
Measurement
Measure foot traffic at your locations, or other locations, on a daily basis
Integration
Easily integrate daily foot traffic data across trusted partner platforms like Google and The Trade Desk
Optimization
Optimize campaigns for visits, not clicks, with daily visitation feeds
Attribution
Attribute the real-world impact of your ad spend across platforms, including mobile, display, and video
“Other partners have done a great job of helping us harness location data to demonstrate the value of GSTV's active-consumber audience but Precisely PlaceIQ has taken us a step further - it's allowed us to answer the follow-up question: why does GSTV work so well?”
Deliver ads with context using NEW Real-time Proximity Audiences in the Trade Desk
Intercept customers shopping on-premise or nearby key locations with syndicated, ready-to-use audiences powered with PlaceIQ Audiences.
Activation partners include:
Discover Audiences
PlaceIQ Audiences has a creative set of audience segments for top brands across retail, dining, travel, entertainment, finance, auto, and more. Looking for ways to execute ID-less audience targeting? We’ve got you covered.
Auto Categories
Asian
Domestic
European
Foreign
General
Luxury
Trucks
Dining Categories
Breakfast
Buffets
Casual Restaurants
Coffee Shops
Dine In
Dinner
Fast Casual Restaurants
Lunch
Pick Up (Takeout and Drive Thru)
QSR Restaurants (Fast Food)
Entertainment Categories
Aquariums
Athletic Recreation (Sports)
Auto Racing
Bars
Basketball Arenas
Beaches
Bowling
Casinosa
Climbing Gyms
College Sports Venues
Concert Venues
Dog Parks
Drive-In Movie Theaters
Football Stadiums
Golf Courses
Gyms
Horse Racing Tracks
Independenet Movie Theaters
MLB Stadiums
Movie Theaters
Museums
Nascar Tracks
National Parks
Nature and Outdoors
NBA Arenas
NFL Stadiums
NHL Arenas
Nightlife
Outdoorsy
Parks and Gardens
Professional Sports Venues
Ski Areas
Sports Centric
Tennis Facilities
Theme Parks
Water Parks
Yoga Studios
Zoos
Retail Categories
Arts and Crafts Stores
Auto Parts Stores & Service Centers
Banks
Beauty Supply
Big Box Stores
Bookstores
Cell Phone Stores
Childrens Stores
Clothing Stores
Convenience Stores
Department Stores
Discount Stores
Dollar and Discount Stores
Electronics Stores
Errands
Florists
Furniture and Decor
Gas Stations
Gift and Stationary Stores
Golf Stores
Grocery Stores
Hardware Stores
Health and Beauty
Home Goods Stores
Home Improvement
Jewelry and Watch Stores
Liquor Stores
Luxury
Music Supply Stores
Office Supply Stores
Outlet Shopping Malls
Party Supply Stores
Pet Stores
Pharmacies
Shoe Stores
Shopping Malls
Sporting Goods Stores
Toy Stores
Video Games
Travel Categories
Airport Terminals
Airports
Business Travel
Car Rentals
Commercial Airports
Commuter Trains
Commuters
Cost Conscious Hotels
Cruise Ship Ports
Ferry
Hotels
Intercity Trains
Light Rail
Luxury Hotels
Premium Hotels
Tourist Destinations
Transit Hubs (Bus, Train, Ferry)
Auto Brands
Audi
Big3
BMW
Buick
Cadillac
CarMax
Chevrolet
Chrysler
Dodge
Ferrari
Fiat
Fiat Group
Ford
GMC
Harley Davidson
Honda
Hyundai
Infiniti
Jaguar
Jeep
Kia
Lamborghini
Land Rover
Lexus
Lincoln
Mazda
Mercedes
Mini
Mitsubishi
Nissan
Porsche
RAM
Subaru
Toyota
Volkswagen
Volvo
Dining Brands
A and W
Applebees
Arbys
Baja Fresh
Baskin Robbins
Beef O Bradys
Ben and Jerrys
Big Boy
Blaze Pizza
Blimpie
Bob Evans
Bojangles
Bonefish Grill
Boston Market
Buffalo Wild Wings
Burger King
California Pizza Kitchen
Captain Ds
Carls Jr
Carrabbas Italian Grill
Checkers
Cheesecake Factory
Chick Fil A
Chilis
Chipotle
Chuck E Cheese
Churchs Chicken
Cicis Pizza
Cold Stone Creamery
Corner Bakery
Cracker Barrel
Culvers
Dairy Queen
Dave and Busters
Del Taco
Dennys
Dickeys Barbeque Pit
Domino’s Pizza
Dunkin Donuts
El Pollo Loco
Fazolis
Firehouse Subs
First Watch
Five Guys
Friendlys
Fuddruckers
Golden Corral
Green Burrito
Hardees
Hometown Buffet
Hooters
Huddle House
Hungry Howies Pizza
IHOP
In n Out Burger
Jack in the Box
Jamba Juice
Jasons Deli
Jersey Mike
Jimmy Johns
Joes Crab Shack
Kentucky Fried Chicken (KFC)
Krispy Kreme
Krystal Burger
Little Caesars
Long John Silvers
Longhorn Steakhouse
Marble Slab Creamery
McDonalds
Menchies
MOD Pizza
Moes Southwest Grill
Noodles and Company
O’Charleys
Old Country Buffet
Olive Garden
On the Border Mexian Grill
Outback Steakhouse
Panda Express
Panera Bread
Papa Johns
Papa Murphys
Peets
Pei Wei Asian Diner
Perkins Restaurant
PF Changs
Pieology
Pizza Hut
Popeyes Louisiana Kitchen
Potbelly
Qdoba
Quaker Steak and Lube
Quiznos
Rallys
Red Lobster
Red Robin
Romanos Macaroni Grill
Ruby Tuesday
Ryans
Schlotzskys
Shake Shack
Smashburger
Sonic
Starbucks
Steak n Shake
Subway
Taco Bell
Taco Johns
Texas Roadhouse
TGIFridays
The Original Pancake House
Tim Hortons
Uno Chicago Grill
Waffle House
Wendys
Whataburger
White Castle
Wingstop
Zaxbys
Zoes Kitchen
Entertainment Brands
AMF
24 Hour Fitness
AMC Theaters
Anytime Fitness
Cinemark Theaters
Core Power Yoga
Disney Parks and Hotels
Disney World
Disneyland
Disneyland Hotels
Equinox
F45
Fitness 19
LA Fitness
Lifetime Fitness
Orangetheory Fitness
Planet Fitness
Regal Cinema
Seaworld Entertainment
Six Flags
Snap Fitness
Town Sports
UFC Gym
Universal
World Gym
Finance Brands
Bank of America
Branch Banking and Trust (BB&T)
Capital One
Charles Schwab
Chase Bank
Citibank
Fidelity Investments
Fifth Third Bank
HSBC Bank
Key Bank
PNC
Regions Bank
SunTrust
TD Ameritrade
TD Bank
Umpqua Bank
US Bank
Wells Fargo
Retail Brands
7 Eleven
99c Only
Aarons
ABC Fine Wine and Spirits
Academy
Ace Hardware
Adidas
Advance Auto Parts
Ahold
Albertsons
Aldi
Allsup’s
AMPM
Ann Taylor
Apple Stores
Arco
Ashley
At Home
AT&T
Auto Parts
Auto Service Centers
Autozone
Banana Republic
Barnes and Noble
Bass Pro Shops
Bath Body Works
Bed Bath and Beyond
Belk
Best Buy
Bevmo
Big 5 Sporting Goods
Big Lots
Big O Tires
Big Y
BJs Wholesale
Bloomingdales
BP
Burlington Coat Factory
Buy Buy Baby
Cabelas
Camp Bow Wow
Carpet One
Carquest
Carters
Casey’s
Circle K
Citgo
Clarks
Conoco
Corner Store
Cost Plus World Market
Costco
Crate and Barrel
CVS Pharmacy
David’s Bridal
Designer Shoe Warehouse
Dicks Sporting Goods
Dillards
Dillons Food Stores
Discount Tire Stores
Dollar General
Dollar Tree
Dunn Edwards Paints
Edwin Watts
Ethan Allen
Express
Exxon
EZ Mart
Family Dollar
Famous Footwear
Fantastic Sams
Firestone
Five Below
Food Lion
Forever 21
Fred Meyer
Frys
Gamestop
Gander Outdoors
Gap
Gerber Collisions
Giant Food
GNC
Golf Galaxy
Grease Monkey
Great Clips
Grocery Outlet
Guitar Center
Gulf
Hair Cuttery
Half Price Books
Hannaford
Harbor Freight Tools
Harris Teeter
Haverty’s
Heb
Hobby Lobby
Home Depot
HomeGoods
Hy Vee
Ikea
J Crew
Jared
JC Penney
Jiffy Lube
JoAnn Fabrics
Jos A Bank
Kelly Moore Paints
King Soopers Supermarket
Kmart
Kohls
Kroger
Kumandgo
Kwik Shop
Kwik Trip
Lady Foot Locker
Lane Bryant
LaZboy
Lidl
Loaf N Jug
Lord and Taylor
Loves
Lowes
Lumber Liquidators
Macys
Marathon
Marshalls
Mattress Firm
Meijer
Meineke
Menards
Mens Wearhouse
Michaels
Midas
Monro
Murphy
NAPA Auto Parts
Neiman Marcus
Nordstrom
Nordstrom Rach
Northern Tool and Equipment
Office Depot
Office Max
Old Navy
Ollies
O’Reilly Auto Parts
Palm Beach Tan
Paper Source
Party City
Pep Boys
Pet Supermarket
Pet Supplies Plus
Pet Valu
Petco
Petsmart
Phillips 66
Piggly Wiggly
Pilot Flying J
Pottery Barn
PPG Paints
Price Chopper
Publix
Quick Chek
Quik Stop
Quiktrip
Racetrac
RadioShack
Raleys
Ralphs
Raymour Flanigan
Regal Nails Salon
REI
Restoration Hardware
Rite Aid
Rooms To Go
Ross Dress for Less
Safeway
Saks Fifth Avenue
Saks Off Fifth
Sally Beauty
Sams Club
Schnucks
Sears
Sears Hardware
Sephora
Sheetz
Shell
Sherwin Williams
Shoe Carnival
ShopRite
Sleep Number
Slumberland
Sony
Specs
Speedway
Sport Clips
Sprouts
Staples
Stop and Shop
Stripes
Sun Tan City
Sunoco
Sur La Table
TA
Target
The Gap
Tire Pros
TJ Maxx
T-Mobile
Tom Thumb
Tops Friendly Markets
Total Wine
Tractor Supply Co
Trader Joes
True Value
Turkey Hill
Ulta Beauty
Urban Outfitters
Valero
Value City
Valvoline
Verizon
Victorias Secret
Vons
Wakefern
Walgreens
Walmart
Walmart Neighborhood Market
Wawa
Wegmans
Weis Markets
West Elm
Whole Foods
Williams Sonoma
Winn Dixie
Travel Brands
Alaska
Allegiant
Aloft
American
Andaz
Autograph Collection Hotels
Avis
Baymont Inn and Suites
Best Western
Best Western Plus
Best Western Premier
Budget
Budget Truck
Candlewood Suites
Carlson
Choice Hotels
Country Inn and Suites
Courtyard by Marriott
Crowne Plaza
Days Inn
Delta
DoubleTree by Hilton
Element
Embassy Suites Hotels
Enterprise
Extended Stay America
Fairfield Inn and Suites
Four Points by Sheraton
Frontier
Gaylord Hotels
Grand Hyatt
Hampton Inn & Suites
Hawaiian
Hawthorn Suites by Wyndham
Hilton
Hilton Garden Inn
Hilton Hotels and Resorts
Holiday Inn
Holiday Inn Express
Holiday Inn Resorts
Home2 Suites
Homewood Suites by Hilton
Hotel Indigo
Howard Johnson
Hyatt
Hyatt House
Hyatt Place
Hyatt Regency
Hyatt Residence Club
IHG
Intercontinental Hotels
JetBlue
JW Marriott
Kimton Hotels
Knights Inn
La Quinta
Le Meridien
Marriott
Microtel Inn and Suites by Wyndham
Motel 6
Omni Hotels
Penske Truck
Radisson
Ramada Hotels
Red Roof Inn
Renaissance Hotels
Residence Inn
Ritz Carlton
Sharaton
Southwest
Spirit
SpringHill Suites
St Regis
Staybridge Suites
Super 8
The Luxury Collection Hotels
TownePlace Hotels
Travelodge
Uhaul Truck
United
Virgin
W Hotels
Waldorf Astoria Hotels and Resorts
Westin
Westjet
Wingate by Wyndham
Wyndham
Wyndham Garden
Wyndham Grand
Access our full syndicated audience handbook
Download now to explore thousands of audiences, including: Retail Shoppers, Auto Dealership Visitors, Seasonal Segments, Lifestyle Audiences, and more.
Social Measurement Report
Are your social ads actually driving customers to visit your stores? By adding a layer of location data to your social strategy, you can prove ROI with measured real-world actions.
In this report, we monitor and match devices in your social audience to those seen visiting your stores.