Context Demographics
Context Demographics provides U.S. Census and American Community Survey data projected onto Precisely polygons for a deeper understanding of the demographic makeup of specific geographic areas.
This large volume dataset is separated into three files categorized as Households, Population, and Property:
- Households: household profiles created from 115 factors on ethnicity, family/non-family, total income, and language spoken
- Population: population profiles created from 170 factors on ethnicity, education, employment field, occupation type, and method of travel to work
- Property: homeowner/renter profiles created from 103 factors on homeowners, renters, housing units, mortgages, rents, expenses, vehicles, and burdens
Benefits
- Understand the demographic makeup of a specific geography
- Develop detailed market profiles
- Identify population characteristics in a particular neighborhood
- Inform site selection projects and advertising campaigns
Details
Context Demographics is aggregated at the following geographic levels:
- Carrier Route Boundaries
- Census Places (IPs/CDPs)
- Neighborhood Boundaries
- Residential Boundaries
- School Attendance Zone Boundaries
- ZIP Code Boundaries
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Specifications
Coverage
United States
Release schedule
Quarterly
Unit of sale
Country, State