Place Intelligence Metrics Dataset
Dive deeper into the intelligence you need for cross-shopping insights, consumer attributes, trade areas, and visitation trends.
With access to location-based metrics for over 4 million points of interest, you’ll bring your analytics to the next level for more powerful decision-making.
Place Intelligence Metrics is a comprehensive dataset that gives you the control and flexibility to build custom analytic visualizations around four classes of metrics:
• Visitation trends by day and hour
• Consumer demographic attributes
• Cross-visitation behaviors
• Trade area analysis
Benefits
Stronger analytics and better decisions await. With Place Intelligence Metrics, you unlock new levels of insights that give you an edge over the competition.
- Longitudinal Analysis: Analyze daily traffic trends and stats for visits, visitors, and locations.
- Cross-Shopping Insights: View insights for weekly or same-day cross-shopping, or visitation by hour of day or day of week.
- Consumer Attributes Examine: Carrier and device types, or demographics – like age, ethnicity, income, and education level.
- Trade Areas: Identify where consumers come from to visit individual locations for your own locations – and your competitors’.
Dataset Details & Features
Place Intelligence Metrics is delivered in five tables:
- Metric – A mapping of metrics to spatial_IDs by week.
- Place – A mapping of place_ids to spatial_ids with various metadata about the place.
- Chain – A mapping of chain_id to chain_name and associated financial identifiers (ex: Stock Ticker).
- Category – A mapping of category id to category description and type.
- Designated Market Area (DMA) – A mapping of dma_codes to dma_names.
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Specifications
Update frequency
Weekly
Data transmission
Cloud-based
Back data
Rolling two years