Dynamic Demographics

Dynamic Demographics delivers the combined power of Precisely’s rich portfolio of location context data, such as Boundaries and Demographics, with mobile location data. This aggregated dataset allows businesses to better understand human mobility and how the demographic profile of an area changes as people flow from one location to another throughout the day. It is a highly relevant dataset for any organization interested in human populations and the way people move.

Dynamic Demographics offers an alternative to products that create customer profiles based only on generalized data from “observed behavior.” Instead, it offers a model that blends information about mobile location data with other validated datasets such as demographics, to better predict customers actions. Combining mobile location data with socioeconomic attributes, purchasing power indicators, and segmentation allows you to make better decisions with keener insight into who your customers are, what they need, and where potential markets exist.

Traditionally, raw mobile location data files are very large and require sophisticated processes to distill them down to usable data. With Dynamic Demographics, Precisely has already done this work. These plug-and-play data products remove the complexity of processing mobile location data, offer ease-of-use, and deliver significant value across numerous sectors including retail, PropTech, insurance, digital out-of-home advertising, telco, and more.

Dynamic Demographics provides information on population movement using human mobility data collected from mobile devices where users have provided explicit consent for data to be used this way. No Personally Identifiable Information (PII) is contained in this product, nor is it possible to reverse engineer PII from the content contained within. All PII regulations, laws and best practices are followed by this product, and Precisely continues to monitor and follow developments in this space.