Global Demographics
Global Demographics provides comprehensive coverage of global demographics such as population, age, sex, race and disposable income as they relate to local administrative and/or postal geographies. Global Demographics extends to 140 countries globally, offering information on 6.7 billion consumers.
Benefits
- Analyze different countries and regions with globally consistent methodology
- Target regional markets with increased precision and accuracy
- Geographically visualize the data for more efficient, effective decision-making
Details
Variables are included for:
- Population
- Households
- Sex/gender
- Age bands
- Employment
- Net Incomes
Features
- Population figures are shown as projected averages for the current year on the basis of official statistics, represented in absolute numbers and “per mill” shares
- Household data represents the total number of households per geography
- Gender based on total population
- Age represented in 15-year age bands
- Globally consistent for multi-national research
- Maintained with continuous updates by our in-house statistical and geographic department
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Specifications
Coverage
Global
Release schedule
Annually
Unit of sale
Country