Designated Market Area Regions (DMAR)
Designated Market Area Regions (DMARs) delineate the geographic boundaries of 210 distinctive regions to assess TV penetration of audience counts within the U.S. for a viewership year. The DMAR code is created by Nielsen’s assignment of a 3-digit number for identification and processing purposes.
Details
The Designated Market Area Regions (DMARs) dataset includes:
- DMAR boundary data
- DMAR point (inventory) data
- DMAR name and 3-digit code
- Total area of each DMAR (in square miles)
- 210 distinctive DMARs within U.S. including Hawaii and Alaska
Features
- DMAR Boundaries are defined by current county boundaries; when viewership within a county is split, or if a DMAR boundary splits a county, ZIP Code boundaries are used instead
- Boundaries are updated annually as DMAR county assignments change to reflect the most current television year
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Specifications
Coverage
United States
Release schedule
Annually
Unit of sale
Country