Data Guide Location-Based Marketing & Advertising
See how AdTech organizations leverage data to better understand customers and make informed decisions
Data Guide Location-Based Marketing & Advertising
See how AdTech organizations leverage data to better understand customers and make informed decisions
Develop location marketing with precision
Understand your customers
- Gain a deeper level of knowledge about who and where your customers are, their likes and dislikes, and how this information impacts performance
- Identify the boundaries where they live, work, and do business in
Target the right customers in the right location
- Learn where your best customers live and how they consume products
- Use demographic profiles to understand your customers and get insight into buying habits, behaviors, and lifestyle
Deliver the most relevant marketing messages
- Profile, target, and communicate with greater success
- Put location in context of understanding and engaging with your customers
Dig into the data
See how AdTech organizations leverage data for location-based marketing
Visualize data on a map in the Precisely Data Experience
Boundaries
Boundaries are ideal for geofencing and defining a target location
Demographics
Define target audiences and preferences to assist in the creation of audience profiles for location-based communications
Points of Interest
Gain better insight of lifestyle and behavior to build audience profiles, geofences, and marketing campaigns
Streets
Ensure that a defined area is accessible using drivetime and walk time catchments