Data Guide Customer Insight & Audience Creation
Data Guide Customer Insight & Audience Creation
Understand your customers
Identify your customers
- Identify unique customers, understand who they are, and pinpoint where they are located
- Get an in-depth knowledge of their likes and dislikes, and how these impact mobile marketing, advertising, and multi-channel customer communication strategies
- Segment audiences in terms of demographic profile, location profile, buying habits, behaviors, and lifestyle
Turn customer data into insights
- Drive customer insights and advanced marketing analytics by leveraging location data
- Improve segmentation, targeting, acquisition, and retention, and understand customer profitability
- Append attributes to a customer record or location to inform your decision-making process
Expand your target audience
- Utilize the location profile of mobile users to define behaviors and lifestyles
- Assign audience profiles to locate similar or lookalike audiences to drive more business
Dig into the data
See how AdTech organizations leverage data to better understand customers and make informed decisions
Visualize data on a map in the Precisely Data Experience
Boundaries
Define territories for location analysis, geofencing, and audience creation
Demographics
Analyze population and lifestyle to deliver the most relevant advertising
Movement
Develop smarter marketing strategies and drive the real-world consumer actions that matter most to your business
Points of Interest
Understand the locations customers visit to gain better insight of lifestyle and behavior
Streets
Define a market territory or a specific area that is close by and easily accessible