Your competitors use data to target your customers, discover unmet needs, and explore new markets. If you’re not using data to your advantage, you risk falling behind the rest of the pack.  In a...

The Big Game in 2023 boosted economic activity in Glendale, AZ, especially to categories that the city invested in leading up to the event. The Big Game between Kansas City & Philadelphia...

“Data is a key ingredient in deeper insights, more informed decisions, and clearer execution. Advanced firms establish practices to ensure data quality, build data fabrics, and apply insights where...

Companies that excel at targeted messaging will generally outperform their peers both in terms of revenue growth and customer loyalty. Digital marketing is ideally suited for precise targeting and...

Classic Black Friday categories like Electronics, Sporting Goods, and Department Stores enjoyed a major traffic boost on the shopping holiday, but the retail category didn’t see much lift over last...

Frequent mall visitors partake in leisure activities (coffee, desserts, and entertainment) on the same day they go to the mall. Occasional mall visitors focus on errands and specialty shopping for...

The European Union’s General Data Protection Regulation (commonly known as GDPR) came into effect on the 25th May 2018. It is important to any user or processor of personally identifiable...

Unlocking Location-Based Context for Highly Personalized Digital Outdoor Advertising Precisely PlaceIQ location-based audiences now available to Vistar Media’s advertising clients – powering...

… but the impact can vary depending on the location and surrounding events Taylor Swift concerts increased hotel visitation by up to 20% in mid-sized US cities, by bringing in thousands of...