The Growing Allure of Women’s NCAA Basketball Each March, the fervor around NCAA basketball reaches a fever pitch, drawing massive TV audiences and creating a flurry of commercial...

Chances are, we’ve all heard the story of the lighthouse and the naval vessel, in which the captain of a large ship sees a light in the distance and transmits a command that the smaller vessel...

Consumers kick-started the year by building more health-focused habits, with nearly a 5% increase in visits to gyms and grocery stores, while interest in less healthy options like convenience stores...

Your competitors use data to target your customers, discover unmet needs, and explore new markets. If you’re not using data to your advantage, you risk falling behind the rest of the pack.  In a...

The Big Game in 2023 boosted economic activity in Glendale, AZ, especially to categories that the city invested in leading up to the event. The Big Game between Kansas City & Philadelphia...

“Data is a key ingredient in deeper insights, more informed decisions, and clearer execution. Advanced firms establish practices to ensure data quality, build data fabrics, and apply insights where...

Companies that excel at targeted messaging will generally outperform their peers both in terms of revenue growth and customer loyalty. Digital marketing is ideally suited for precise targeting and...

Classic Black Friday categories like Electronics, Sporting Goods, and Department Stores enjoyed a major traffic boost on the shopping holiday, but the retail category didn’t see much lift over last...

Frequent mall visitors partake in leisure activities (coffee, desserts, and entertainment) on the same day they go to the mall. Occasional mall visitors focus on errands and specialty shopping for...