Data-driven Real Estate
Data is at the heart of every real estate decision, whether you’re an investor or buyer. What makes a property unique is everything from the type of flooring to the township it sits in....
3 Benefits of Layering Datasets for Complex Insights
Modern data analytics tools make it possible to apply context to data in a myriad of distinct ways. Historically, data analysts have aggregated consumers into broadly defined groups. Nielsen Media...
Data Enrichment Examples: Driving Better Business Results for Retail, Insurance, Telecommunications, Real Estate and More
You might have vast amounts of data, but how complete is it? Complete data gives you a fuller picture of your business. Moreover, having complete data helps you make truly informed business...
What’s Hot for Dad this Father’s Day?
The National Retail Federation (NRF) says that this year nearly half (49%) of the US population will do a special outing for Dad. Many of these outings – visible via PlaceIQ’s own Landmark...
PlaceIQ Named a Premier Data Provider in Official Launch of Oracle Data Cloud Program
PlaceIQ is delighted to announce that we have been named an Oracle Data Cloud Premier Data Provider in the launch of a new program aimed at identifying companies that are considered to be trusted...
Introducing The Market Analytics Dashboard
Have you ever wondered where else your customers shop? Or, how far they travel to get to your store? These questions – and so many more – can now be answered. Introducing: The Market Analytics...
The Emergence of Cost-Per-Visitor and What Marketers Need to Know
Location data allows businesses to understand consumer behavior, drive sales, and inform decisions in incredible ways. However, the technology needs for accurate location intelligence are exceedingly...