I’ve been in the data business for nearly 30 years, and I’m still learning. Lately, I’ve been diving deep into the specific needs of telecommunication companies, particularly...
Black Friday has long represented a high-stakes opportunity for retailers, with Big Box and electronics giants vying for dominance. However, this year told a different story. Google Trends revealed...
Key Takeaways: Poor address data can lead to missed deliveries, incorrect customer information, and wasted resources – negatively impacting overall customer satisfaction, operational efficiency,...
Key Takeaways: Data enrichment is the process of appending your first-party data with contextually rich third-party data, enabling you to make more data-driven decisions. Traditionally, data...
Key Takeaways: Data enrichment is the process of appending your internal data with relevant context from additional sources – enhancing your data’s quality and value. Data enrichment improves...
As the holiday season approaches, the retail landscape is poised for a significant shift. For retailers, this period is about more than just managing the influx of shoppers; it is about seizing the...
Travel Surges as Summer Kicks Off Long weekends offer the prime time for quick getaways, offering a much-needed escape and a chance to recharge. Recent insights reveal a shift in how people are...
Over the past century, how consumers engage with physical bank branches has changed. In today’s digital-first economy, allowing customers to interact through their preferred channel is...
Oracle’s recent decision to shut down its advertising business marks a significant shift in the ad tech landscape. This move, driven by declining revenues and increasing regulatory pressures,...
