A former colleague recently asked me to explain my role at Precisely. After my (admittedly lengthy) explanation of what I do as the EVP and GM of our Enrich business, she summarized it in a very...
I’ve been reading a lot about the “rapid pace of change” – as if change itself is a new thing. The reality is that business has always been defined by rapid change, and change, by definition,...
“Data is a key ingredient in deeper insights, more informed decisions, and clearer execution. Advanced firms establish practices to ensure data quality, build data fabrics, and apply insights where...
Key Takeaways Enrich your raw data with context to unlock its full potential and enable smarter, data-driven decision-making. Combine data enrichment and AI for more accurate predictions,...
I’ve been in the data business for nearly 30 years, and I’m still learning. Lately, I’ve been diving deep into the specific needs of telecommunication companies, particularly...
Black Friday has long represented a high-stakes opportunity for retailers, with Big Box and electronics giants vying for dominance. However, this year told a different story. Google Trends revealed...
Key Takeaways: Poor address data can lead to missed deliveries, incorrect customer information, and wasted resources – negatively impacting overall customer satisfaction, operational efficiency,...
Key Takeaways: Data enrichment is the process of appending your first-party data with contextually rich third-party data, enabling you to make more data-driven decisions. Traditionally, data...
Key Takeaways: Data enrichment is the process of appending your internal data with relevant context from additional sources – enhancing your data’s quality and value. Data enrichment improves...
