Customer Clarity: A New Wave in Customer Experience
Reflecting on the (r)evolution that’s underway with the EngageOne Suite from Precisely, this post explains the new wave of customer experience opportunities that are now possible. Without...
Reimagining CX for a Post COVID-19 World
In 2013, L’Oreal executives set an ambitious goal for the company: to shift 20% of the organization’s sales to online channels by 2020. The company was on target to achieve that goal when in...
Re-Imagining Customer Engagement for the Financial Services Industry
As the world looks hopefully toward positive changes in 2021, there can be little doubt that some of the events of 2020 will have lasting impact on society as a whole for years to come. One...
How the Insurance Industry is Changing the Dynamic of Customer Experience with Video
Insurance is one of the constants in consumer life. Consumers need insurance for cars, homes, property, health, and lives. But one of the things these important policies are often missing is a...
4 Ways to Engage Customers with Video to Meet Them at Their Moment of Need
It’s all about the micro-moment. Instead of sitting down for a long period of time to research a topic, customers use their mobile devices to search for in-the-moment details. Engage customers with...
Meet Your New Customer Experience Professional: Chatbots for Today’s Customers
What’s the first thing that comes to mind when you think of customer engagement? It probably isn’t chatbots, yet evidence might tell you otherwise. Chatbots are becoming the new customer...
Critical Channels of Choice: COVID-19 Highlights a Failure to Meet Consumer Expectations
This has been a year of unprecedented change in the lives of brands and the customers they serve. Precisely, in conjunction with the CMO Council, set out to discover what brands should know to...
Customer Experience changes forever in the wake of COVID-19
“COVID-19 has already changed the world forever.” “Our social, economic, and political impacts will be felt for many years to come.” “Our new normal.” These are things we’ve heard...
Personalized, Seamless, and Omnichannel Communication: It’s What Consumers Want
Today’s customer engagement must be omnichannel, personalized, and seamless. For marketers, customer experience, and customer service professionals, that represents a significant challenge. How...