By connecting with customers when, where and how they desire, using personalized and data-driven insights, businesses are creating the game-changing experiences that customers demand. 2021 brought...
Communications related to legally binding transactions have traditionally been in print or PDF formats and archived in these formats too. The shift to online business has led to customers demanding...
Email is an excellent way to engage your customers, if you do it well. At a time when consumers are constantly being bombarded with new information, personalized emails can easily amount to “more...
Automating customer engagement during a customer’s moment of need while delivering a delightful experience are the customer experience strategies that many aspire. The good news is that the pieces...
An estimated 3.8 billion people today own a smartphone. Of those, about 75 percent have devices with short message services (SMS), more commonly referred to as texting. Ninety percent of those will...
Video has proven to be the single most engaging form of online content available. SingleGrain reports that 93% of marketers use video marketing. According to Hubspot, 54% of people want marketers...
Over the past decade, there has been a great deal of talk about the importance of an omnichannel experience. For many, that term is most familiar in the context of retail businesses that incorporate...
Customer experience (CX) is rapidly becoming a critical battleground in the fight for competitive advantage. Gone are the days when companies could focus primarily or exclusively on a physical...
The video revolution is in full swing. Consumers have overwhelmingly expressed their preference for video over static website content and other digital media. Cisco estimates that by 2022, online...
