In his classic business book “Good to Great,” author Jim Collins described what he calls “the hedgehog concept.” It asserts that to be successful, businesses should focus on one thing that...

Data drives innovation. Throughout our Trust ‘23 summit, Precisely has demonstrated just how critical data integrity is for surviving and thriving in today’s hyper-competitive business...

After unprecedented market disruption over the past three years, businesses around the globe are redoubling their efforts to attract and retain customers, while also attempting to reduce operational...

With ubiquitous mobile devices and greater internet speeds, video content plays an increasingly important role in personalized videos for customers. Although consumers still enjoy and embrace video...

Why do customers choose your brand over the competition? If they can buy a similar product from one of your rivals, perhaps even at a lower price, then why would they opt for yours?  The short...

The stakes have never been higher. In today’s business environment, companies must deliver a consistent and personalized omnichannel communication experience for their customers. Innovators like...

The COVID pandemic impacted the way customers interact with brands, including insurance carriers. Although a dramatic shift toward digitization was already underway, the pandemic accelerated digital...

By connecting with customers when, where and how they desire, using personalized and data-driven insights, businesses are creating the game-changing experiences that customers demand. Join us as we...

Customer experience management and digitization has been transforming customer interactions for well over a decade, but the recent pandemic has dramatically accelerated that trend, driving...