Key Takeaways: Siloed communication channels can result in inconsistent messaging across departments. Define a digital strategy around customer needs to create a foundation for unifying...

Key Takeaways: Data used for personalization must be of high quality—accurate, up-to-date, and free of redundancies. 4 Practical Tips for Implementing Data-Driven Personalization in your...

Key Takeaways: In the insurance industry, customer satisfaction has a direct impact on your bottom line. Efficient claims processing and transparent communications are key to customer satisfaction....

At Trust ’24, we had the opportunity to sit down with Allan Christian, CTO of Precisely Engage, to discuss how AI is transforming customer communications and what the future holds for this...

Key Takeaways Legacy CCM systems are damaging to customer satisfaction and employee productivity and are no longer sustainable. Boost employee morale and customer loyalty with a unified customer...

Key Takeaways: Adopting both CCM and CRM platforms can significantly enhance your customer experience through personalized communications, automated workflows, and consistent messaging across...

Key Takeaways: Enhance your customer digital adoption strategy through automation, personalization, and omnichannel consistency that exceeds expectations and fosters trust and loyalty. Drive...

Key Takeaways: Insurers provide better customer experiences with claims processes that are simple, fast, empathetic, and deliver proactive communication throughout. Use an integrated customer...

First impressions are important when onboarding new P&C policyholders. A new customer’s experience with your company might well have started with an independent agent or broker, but once the...