Without accuracy, consistency and context in your data, there is no integrity. There is no trust. Do you trust your data? This year brought some exciting content in the field of Data Integrity. As...

Data enrichment is about seeing the world in a more nuanced way and adding context to existing business data.  The results can help leaders to identify patterns that reveal buyer behavior, discover...

It’s all about the micro-moment. Instead of sitting down for a long period of time to research a topic, customers use their mobile devices to search for in-the-moment details. Engage customers with...

Today’s businesses have a greater opportunity than ever before to leverage the power of information. Forward-looking leaders understand that their approach to data integrity can be a critical...

Geo-enrichment unlocks location intelligence for automated production processes. As organizations use more cloud computing the ability to include context derived from location intelligence as part of...

What’s the first thing that comes to mind when you think of customer engagement? It probably isn’t chatbots, yet evidence might tell you otherwise. Chatbots are becoming the new customer...

When Hadoop was initially released in 2006, its value proposition was revolutionary—store any type of data, structured or unstructured, in a single repository free of limiting schemas, and process...

This has been a year of unprecedented change in the lives of brands and the customers they serve. Precisely, in conjunction with the CMO Council, set out to discover what brands should know to...

Retail site selection is the process of assessing the suitability of a potential retail location and forecasting the financial return on that investment. By leveraging objective data and unbiased...