Unlocking Location-Based Context for Highly Personalized Digital Outdoor Advertising Precisely PlaceIQ location-based audiences now available to Vistar Media’s advertising clients – powering...

What makes a house a home? I can’t really say: it’s different for everybody. For some, it’s the smell of Grandma’s beef stew bubbling away on a Saturday afternoon. For others, it’s memories...

Businesses today are increasingly dependent on an ever-growing flood of information. Whether it is sales records, financial and accounting data, or sensitive customer information, the accuracy and...

According to the 2023 Data Integrity Trends and Insights Report, data quality is the #1 barrier to achieving data integrity. And poor address quality is the top challenge preventing business leaders...

Struggling to know how data enters the organization, where it exists or transforms as it travels through different processes and systems, data leaders coined the data lineage term to visualize...

Every business evolves, some are dragged kicking and screaming into the modern world, others demonstrate the ability to take smaller steps to incrementally change. Some consider businesses which...

Precisely is committed to being a Great Place to Work ® for all and part of this means maintaining an inclusive environment for everyone. Supporting women in technology is an integral part of...

… but the impact can vary depending on the location and surrounding events Taylor Swift concerts increased hotel visitation by up to 20% in mid-sized US cities, by bringing in thousands of...

Ramp-up visit rates for Big Box and Dollar Stores can be over twice as fast for locations that have opened in new markets versus ones in existing markets. For Precisely PlaceIQ, it is common for to...