Unlock Opportunities and Eliminate Risks with Spatial Analytics

Key takeaways:

• Organizations rely on location-based context to make informed business decisions.
• Adopting location reports equips business users with critical information that would otherwise require advanced spatial analytics to uncover.
• APIs make it easy for enterprise developers to build location intelligence into existing applications.

A common obstacle to extracting value from the oceans of data stored in business systems is a lack of context. No matter how much data you have, if you don’t know the circumstances that form the setting for the data – the places, people, and behaviors around it – you can’t fully understand it.

The Role of Location Intelligence

Location data provides that context, and location intelligence that comes from context can give an organization profound insight into market trends, consumer behavior, and operational efficiencies. For example:

• retailers can use location intelligence to find the optimal store site based on foot traffic patterns and the demographic profiles of people nearby

• delivery and logistics services can optimize routes in real time, improving reliability and reducing cost

• insurance companies and real estate professionals can more accurately assess the risk and value of a place

Location intelligence can unlock new insights and help organizations struggling with high customer churn, stalled revenue, and stuck marketing campaigns. It can be frustrating to be doing all the right things and still feel like you’re missing something. If you’re in that situation, location data and the context it delivers is likely it.

However, to be fully useful, location data must be of high quality and complete; if you have gaps, redundancies, or errors in your data, it doesn’t matter how much you have; it’s not going to produce helpful information.

Innovations in the Data Integrity Suite

The benefits of location intelligence are vast, but the journey to achieving them can seem daunting and filled with roadblocks.

The good news? To help organizations like yours address these common challenges, Precisely introduced a new Spatial Analytics service as part of our Data Integrity Suite. This cloud-based service lets users get meaningful insights from the spatial relationships between people, places, and things.

The Spatial Analytics service produces location reports that allow users to discover a wealth of information about locations, such as what’s nearby that consumers want (good schools and coffee shops), don’t want (cemeteries and water treatment facilities), and property-related risks.

For real estate professionals, location reports can help reveal overlooked opportunities or hidden property-related risks. For the insurance industry, it can reveal information about crime, the risk of fires or flooding, and other spatial relationships that contribute to a place’s value.

This aspect of the service is easy for anyone to use; type in an address to produce a report. Also, because this is a cloud-based service, you only need a subscription – there’s nothing to install or maintain.

Better Application Development

Finally, as part of the service, we’ve developed a collection of licensable public and private APIs.

These spatial APIs enable users to build complex spatial applications on top of the Data Integrity Suite architecture. APIs make it simple for developers to configure their own apps or build location intelligence anywhere they need spatial awareness, whether in a private or public cloud, on-premises, or hybrid environment.

Start Your Location-Powered Success Story

The latest release of the Precisely Data Integrity Suite delivers spatial capabilities that are powerful enough for pros who want to tailor applications to business requirements, yet simple enough for all business users to adopt and benefit from quickly.

With the ability to discover patterns, trends, and relationships between your location-based datasets, you’ll be able to make faster, more informed data-driven decisions that unlock new opportunities for your business.

So, are you ready to leverage the power of location and spatial relationships? Learn more and get started today.