Best of 2023: Top 5 Customer Engagement Blog Posts

By connecting with customers when, where and how they desire, using personalized and data-driven insights, businesses are creating the game-changing experiences that customers demand.  Join us as we count down the Top 5 Customer Engagement blog posts of 2023.

#5. Managing the Customer Communications Lifecycle

Why do customers choose your brand over the competition? If they can buy a similar product from one of your rivals, perhaps even at a lower price, then why would they opt for yours?  The short answer is that consumers don’t just buy products – they buy relationships. When a customer engages with your brand, it’s because they’re getting something more; they get you.  To survive and thrive in a competitive global economy, today’s businesses need to improve their customer experience strategies and engage customers on a deeper level.  Read more >

#4. Lower Operational Costs with a Managed Services Model: Here’s How

After unprecedented market disruption over the past three years, businesses around the globe are redoubling their efforts to attract and retain customers, while also attempting to reduce operational costs. A recent study conducted by Aspire Customer Communications Services reports that the top strategic priorities of leading global brands with respect to customer communications include improving overall CX, accelerating digital transformation, and refocusing on customer retention efforts.  Read more >

#3. How Data Drives Next-Generation Customer Experiences

Customer experience management and digitization has been transforming customer interactions for well over a decade, but the recent pandemic has dramatically accelerated that trend, driving significant new investments in integration and setting a new standard for customer expectations globally. Read more >

#2. The Future Is Personalized Interactive Video

With ubiquitous mobile devices and greater internet speeds, video content plays an increasingly important role in personalized videos for customers. Although consumers still enjoy and embrace video content, its novelty has faded. As a result, it is becoming more difficult to stand out from the crowd, grab your target audience’s attention, and hold it. Read more >

#1. Customer Communication Management for Highly Regulated Industries

Data drives innovation. Throughout our Trust ‘23 summit, Precisely has demonstrated just how critical data integrity is for surviving and thriving in today’s hyper-competitive business environment. The effective use of data is a determinant of who becomes the market leader and who can establish a lasting competitive advantage.  Read more >