What’s the first thing that comes to mind when you think of customer engagement? It probably isn’t chatbots, yet evidence might tell you otherwise. Chatbots are becoming the new customer...
This has been a year of unprecedented change in the lives of brands and the customers they serve. Precisely, in conjunction with the CMO Council, set out to discover what brands should know to...
Retail site selection is the process of assessing the suitability of a potential retail location and forecasting the financial return on that investment. By leveraging objective data and unbiased...
Data integration and enterprise security go hand in hand. When a business decides to integrate data across the organization, it means you commit to ensuring the delivery and the security of that...
“COVID-19 has already changed the world forever.” “Our social, economic, and political impacts will be felt for many years to come.” “Our new normal.” These are things we’ve heard...
I’m often brought the challenge of how to optimize our data to address real world problems for our clients. In this blog post, I describe my approach to a data science problem at PlaceIQ in which I...
Data analytics is ultimately about the insights you can derive from relationships within your geospatial data. In a scenario involving sales analytics, for example, most companies would like to...
On October 22, Precisely held its first Data Integrity Summit. It was a two-hour virtual event filled with exciting presentations and demonstrations from industry leaders. Data integrity is a...
Read any analyst report from 2019, and you learn one thing – over the next three years, enterprises will migrate their database infrastructure to the cloud. However, these reports were published...
