The buying process has changed dramatically for consumers and businesses alike in recent years. The number of available products has exploded, as technology has driven rapid innovation, and consumers...
Effective data management is more important than ever before, but it is also more difficult today than in the past. The volume of data that companies have to work with is increasing as cloud...
One thing that’s certain, is that customer preferences will always be changing – a fact that the digital world has only amplified. If you’re a consumer-packaged goods (CPG) company, this...
“Data preparation is the process of gathering, combining, cleansing, structuring, and organizing data so it can be analyzed as part of data visualization, analytics, and machine learning...
Digital customer experiences have become more important since early 2021, when disruptions caused by the COVID pandemic prompted consumers to go beyond their habitual brick-and-mortar interactions...
A RPA solution has been hyped for being quite the rock-star – a cure-all for improving manual processes – when utilized properly. After all, automating repetitive and structured processes sounds...
For retailers, the work of reinvention is just beginning. Brands and commerce businesses must rethink and transform how they deliver frictionless and experiential moments to meet evolving consumer...
Poor data quality in your customer master records in SAP leads to inefficiencies and miscommunication. Duplicate records are common, resulting in wasted time and money reaching the same customers...
Even in a highly digitized economy, location matters – a lot. In fact, it could very well be argued that location matters more than ever. Location provides the critical context about where we live...
