Improve site selection and network planning with Dynamic Demographics

COVID-19 has changed consumer behaviour. Where and how people work and shop has changed considerably since the pandemic began. Methods used previously to determine where to expand (or rationalize) your business may not be effective in today’s environment. Insight into human movement patterns, demographics and customer spend behaviour is essential when making key business decisions around site selection and network planning.

Watch this webinar recording to hear about a new solution that combines human movement data sourced from mobile phones, with demographic data (such as age, gender, income, occupation, and spending behaviour) to help businesses understand:

• The feasibility of a new store, branch location or product offering mix
• The demographics of people in a location by time of day
• The movement patterns of your customers (where they come from, where they go, how long they spend there and where else they go)
• Opportunities to improve customer targeting and go-to-market planning (deliver the right message, in the right place, at the right time)