Geo addressing: Bringing Geocoding, Address Validation and Data Enrichment Together

There are two ways to think about a location. One is the geocode, or latitude and longitude coordinates that position a physical location on the surface of the Earth. The other is the address – the street, number, unit identifier, city, state or territory, postal code, country, and potentially other data elements.

High quality address data – a highly accurate location and a correct address – are both critical to businesses. It is a given that higher quality data leads to more reliable operations and better business decisions. Location data and address data are no exception. The more accurate the data, the more reliable the business outcomes.

For example, location is central to a broad range of business decisions, from risk evaluation for property insurance to infrastructure build-out for cellular and broadband service providers to location-based marketing and property valuation for mortgage lenders. These include spatial applications that involve visualizing a location on a map as well as data enrichment, which attaches attributes to a location.

Now, consider the location’s address. Addresses pose particular problems for organizations of all sizes. Every customer has an address. But most of those addresses enter a company’s databases via some form of manual data entry, which makes it harder than you might think to get all those addresses right. What’s more, the components of an address require multiple fields, which may be ordered differently in every database.  That makes it difficult to keep address data consistent across repositories and to operationalize address data as a tool in analysis, matching and data enrichment.

Introducing Geo Addressing Capabilities

Some businesses start with an address as input and need to know the latitude and longitude coordinates, a process known as geocoding. Others are address-focused and require standardization, verification, and validation of address data for master data management, de-duplication, and entity resolution.  Many organizations need both geocoding and addressing capabilities for different applications – as well as a better way to enrich data with context and to connect disparate datasets within their organization.

With geo addressing, Precisely integrates both geocoding and addressing capabilities across a suite of software and data products to provide the highest levels of accuracy in both location and address data available. These capabilities are available through flexible purchase and deployment options that meet a wide range of business applications and budgets.

Precisely integrates both geocoding and addressing capabilities across a suite of software and data products to provide the highest levels of accuracy in both location and address data available. These capabilities are available through flexible purchase and deployment options that meet a wide range of business applications and budgets.

Read this whitepaper to learn more about how Precisely’s geo addressing capabilities can build trust in data for faster, more confident decisions.