Data Quality
Address validation and standardization solutions
Address validation and standardization are critical pieces of any business operation to ensure engagement with customers, as well as predictive analysis, uses trusted, high-quality address and location data.
Verifying addresses and assigning geolocation
Whether your organization is in retail, transportation, hospitality, financial service, insurance, utility or government, accurate address and geolocation data is critical to ensure the timely and correct delivery of goods and services, and to understand the customers or clients with which you engage. Without address validation or the correct geolocation, the risks of delivery failures increase substantially, leading to higher operational costs as well as negative impacts on customer satisfaction and retention. Additional costs, and possible fines, can be incurred where taxes are incorrectly assigned. Downstream, poor address and location data impact the ability to enrich data with useful demographics, firmographics, or risk-related information and result in incorrect or useless analysis and business insights.
Almost every organization has business applications, web forms and analytics tools that need high quality address and location data, many at a global scale. Complete, clean and accurate addresses and locations are core to the business objectives these applications support for risk analysis, efficient deliveries, customer care and other analytics.
Our solutions are designed to be easily integrated in your web applications to ensure that address and location data are captured and verified upfront with the customer so that you do not have to spend resource time downstream cleansing and standardizing the content. They allow you to:
- Gain the accuracy you need: Verify addresses worldwide, leveraging multi-source data to determine the most accurate version of each address;
- Expand your impact: improve and share better address enterprise worldwide easily;
- Achieve results in real time: Reach your customers with effective personalized communications;
- Type Ahead: Capture the right address in real time with smart auto complete features.
Data enrichment allows you to connect to third-party data about addresses and locations (including associated demographics, firmographics or risk-related information) and append that information to what you already have. Using straightforward functions, you can readily link this additional data to your own data for better customer engagement, risk assessment, fraud and AML prevention, predictive analytics, or even AI and machine learning use cases.
Precisely offers a large portfolio of expertly curated, up-to-date business, location and consumer data sets to support your data enrichment initiative- beyond geo-enrichment.
Address validation when and where needed
Organizations around the world rely on our data quality solutions to cleanse their data and validate addresses with speed and confidence. You can enhance the quality of your address data with globally sourced, continuously updated enrichment data—all while validating each address against trusted postal sources.
With built-in, out-of-the-box templates to parse and standardize global addresses, we help you ensure the highest quality addresses processes that can be deployed in batch or real-time.
Our solutions are designed to scale to your business needs, implementing address verification and geolocation processes quickly, easily, and with collaboration between IT and business teams. Cleansing, address verification, accelerate projects so you can rapidly design and deploy address verification solutions in batch or real-time throughout your enterprise as part of your applications and data integration pipelines and quickly realize measurable business results.
Willis RE
Incorporating the Precisely’s technology into analyst workflows enables Willis to undertake complex geographical risk analyses faster, more easily and with greater accuracy. Its data quality tools and international geocoding capabilities provide full control over the geocoding process.
“The solution from Precisely has enhanced the service we offer to our clients by enabling them to make more informed decisions about their insurance and reinsurance costs.”
Nigel Davis, Executive Director
Willis RE
Data normalization: Beyond the address
Precisely has developed an approach using techniques to understand the structure and variations of different types of information.
Extract, normalize and standardize your data: Achieve higher confidence through solid information extraction and data standardization to enhance validation results.
Extract and parse the right information: Identify and extract key data elements by splitting the original data into separate fields according to the criteria set.
Ideally suited for global client bases with:
- Data standardization for multiple languages and culturally specific terms- including Arabic, Chinese, Japanese, Korean and other given & family names;
- Multi-level standardization: Lookup terms to easily change full words to abbreviations, native names to Latin, nicknames to full names or misspellings to corrected spellings;
- Easy transliteration from one script to other: Choose from multiple native languages such as Arabic, Greek, Cyrillic, traditional/simplified Chinese etc. (to convert them to Latin or vice-versa).
Poste Maroc Group
Poste Maroc, who distributes letters and packages throughout Morocco, was using a long and tedious manual method to reduce mail that could not be delivered to customers. With the help of Precisely the company deployed an automated solution that streamlined address validation and has reduced the rate of undeliverable mail by approximately 90 percent.
“This was an exemplary project, Precisely did a great job in adapting their solution to the Moroccan market. We have already achieved payback on the solution with our first customer.”
Said Bellaouchou, Head of Addressing
Poste Maroc Group.