Women on Wednesday with Sierra Weltha

According to CIO magazine, “diversity is critical to IT performance. Diverse teams perform better, hire better talent, have more engaged members, and retain workers better than those that don’t focus on diversity.” And while more women are joining the technology industry, the fact remains that it’s important to continue closing the gender gap for these reasons. At Precisely, diversity is not only recognized but it’s celebrated. Advocating for women in tech is an ongoing journey, which is why the Precisely Women in Technology (PWIT) network was created; to provide a space for women in the organization to connect and learn from one another. Each month, a different member of the program is featured to share more about her journey as a woman in tech. Continue reading to learn more about Sierra Weltha, Associate Product Marketing Manager, and her experience over the last two-and-a-half years.

Why did you choose to pursue a career in technology?

I chose a career in technology because it’s one of the most impactful ways to make a difference. I’ve always been drawn to helping people and tacking complex problems, and tech is one of the most efficient ways to do that.

Technology is constantly advancing, driving us forward, and challenging me to stay sharp. It pushes me to continuously employ new problem-solving skills, remain adaptable, and think strategically from fresh perspectives.

Tech checks all the boxes for me: it’s challenging, exciting, and there’s always something new to learn.

Who has been your greatest professional mentor? What’s one thing you have learned from them?

I’ve always been open to guidance from others and am grateful for the many mentors who have shaped my journey. Learning from others has always been the focus for me – there’s always something to learn, whether that be a new insight or perspective. I see these experiences as opportunities to build something meaningful together.

I couldn’t name a single “greatest” mentor, as each one has provided guidance in unique ways I wouldn’t have discovered alone. I truly value the advice of my confidants and the lessons they’ve shared with me.

One of the most powerful and consistent lessons I’ve learned from my mentors is the importance of self-conviction – a steady belief in my own values and abilities. My mentors have shown me what confidence looks like and have reflected it back to me, especially in times when I needed it the most, inspiring me to approach challenges with clarity and resilience. Through their guidance, I’ve gained a deeper sense of purpose and optimism that keep me moving forward.

What’s the biggest risk you took in your career? What was the reward?

My career has involved a lot of risk. I recently heard a saying that really resonates with me: risk is just the name we give an opportunity where success isn’t guaranteed. That idea really hits home since nothing in life is ever a guarantee. I’ve taken plenty of these risks—changing careers, exploring new industries, and even stepping away from roles that weren’t right for me. Surprisingly, some of the biggest risks I’ve taken have involved saying no to certain opportunities. It requires careful consideration, but learning when to say no has become one of the most powerful skills I’ve developed.

Finding a balance between risk and routine is where I thrive. I love challenging myself with new opportunities to reach higher levels. Not every risk has led to the same reward, but each one has contributed to who I am today, bringing new layers of self-discovery. Those experiences, known as risks, have been worth every step.

As a woman, what challenges have you faced in the technology industry? How have you overcome them?

Since joining the tech industry, I’ve been fortunate to have incredible support and backing. I’ve had the chance to work in environments that celebrate diverse perspectives, which has been incredibly rewarding. Of course, there have been moments where I’ve wondered if my gender played a subtle role in certain situations, and I’d be happy to open the conversation with anyone who wants insight or encouragement around navigating these kinds of complex, and often nuanced, situations.

One of my biggest ongoing challenges – one that I think many can relate to – has been navigating imposter syndrome. Balancing confidence in my expertise with openness to others’ ideas has been a continuous learning process. Staying grounded in my skills while remaining open to growth has helped me build meaningful connections and contribute to a positive, collaborative environment where everyone can bring their best.

What’s the best advice you’ve ever been given? How do you apply it to your personal and professional life?

“You’re the only one who can truly understand yourself and your goals, and ultimately, it’s up to you to pursue them and make them your reality.”

The best advice I’ve ever received is to understand myself deeply and pursue what truly aligns with my goals and values. Over time, introspection has helped me navigate both personal and professional challenges, allowing me to clarify my strengths, limits, and what I genuinely value. Tools like personality assessments have also been useful in gaining perspective on how I interact with others, make decisions, and adapt in various situations. This self-discovery process keeps me focused and helps me to make decisions that feel authentic and fulfilling, both at work and personally.

What’s one piece of advice you’d offer to younger women entering the industry?

Believe in yourself. Many people succeed not because they’re the most skilled, but because they have trust in their potential. Confidence can propel you forward, especially during challenges. Take risks, commit to growth, and don’t let the fear of mistakes hold you back. I’ve had my fair share of mistakes, and while they can leave you feeling embarrassed, ashamed, or even worthless if you allow them to, embracing those moments as learning opportunities can lead to greater growth than you ever imagined.

Keep stepping out, standing firm in your convictions, and pushing yourself forward. Not only will this benefit you, but it will also uplift those around you. Success, positivity, and confidence are contagious. Share them freely, and they’ll find their way back to you.

As a successful woman in technology, what’s one thing you do to pay it forward and advocate for other women in the field?

For me, it’s always been important to support and encourage those around me. I truly believe that a rising tide lifts all ships, and I strive to embody that spirit. Naturally, I’m a campaigner at heart—I find it incredibly rewarding to be somebody others can count on in their journey. Life can be complicated and challenging, and I know how impactful it is to have someone in your corner, offering encouragement and perspective.

One way I pay it forward is by celebrating people’s wins and accomplishments, following up on meaningful conversations, and participating in groups like Precisely Women in Technology, The Product Marketing Alliance, and even local organizations such as Austin Women in Tech. Through these actions, I hope to create an environment where everyone, especially women in tech, feels empowered to reach their fullest potential. We’re all in this together, and success is far more rewarding when there’s others to share it with.

Learn more about us on our Careers and Culture page.